Fewer clients. More depth.
We're not trying to be the biggest agency. We're trying to be the best partner for Shopify stores ready to scale.
Our story
CartRuby started in 2022 in Cluj-Napoca, Romania—a city that's become a hub for tech talent in Europe. We founded the company after years of watching e-commerce brands get burned by agencies that prioritize volume over results.
You know the pattern: flashy presentations, impressive-sounding strategies, and then... a junior account manager who barely knows your business. Reports full of vanity metrics. Recommendations that feel copy-pasted from somewhere else.
We wanted to build something different. A small team of senior practitioners who actually do the work. No hand-offs. No bloated processes. Just focused attention on the metrics that actually matter: revenue, profit, and sustainable growth.
How we work
The principles that guide everything we do.
Data over gut feelings
Every recommendation is backed by numbers. We track what matters and make decisions based on evidence, not assumptions.
Depth over breadth
We intentionally keep our client roster small. Fewer clients means more attention, better results, and actual partnership.
Honest communication
If something isn't working, we'll tell you. If we're not the right fit, we'll say so. No sugarcoating, no empty promises.
Based in Romania. Working globally.
Our headquarters are in Cluj-Napoca, Romania—one of Europe's fastest-growing tech hubs. This gives us a unique advantage: deep expertise in European markets combined with competitive rates.
We work with clients across Europe (Italy, Germany, France, UK) and the USA. We understand the complexities of multi-country e-commerce: VAT, different payment preferences, localization challenges, and market-specific consumer behavior.
Get in touch
- northiamarketingsrl@gmail.com
- +40 736 969 068 (Romania)+39 377 048 6795 (Italy)
- Cluj-Napoca, Romania
Want to work together?
Let's have a conversation about your store and see if we're a good fit.