LaBottegadelleCreazion: Elevating a Family-Run Candle Supply Business

LaBottegadelleCreazion: Elevating a Family-Run Candle Supply Business logo

portfolio.clientOverview

LaBottegadelleCreazion is a beloved family-owned business that provides a comprehensive range of candle-making supplies for hobbyists and artisans. From high-quality waxes and fragrant oils to molds and wicks, they offer everything needed to create beautiful homemade candles. They also run a helpful blog featuring tutorials and tips, fostering a creative community around candle-making enthusiasts and entrepreneurs.

portfolio.collaboration

LaBottegadelleCreazion sought to expand their online presence and enhance customer engagement to reach more creative individuals passionate about candle-making. We partnered to build upon their existing strengths and introduce new strategies for growth.

portfolio.solutions

Advanced Advertising Campaigns

Optimized Google and Facebook Ads: We developed targeted advertising campaigns on Google and Facebook to reach their specific audience effectively. By properly setting up their Google Ads as a business account, we unlocked new opportunities for visibility.

  • Exceptional ROI: Achieved a remarkable return on ad spend (ROAS) exceeding 800%, maximizing reach while maintaining low customer acquisition costs.

Engaging Content Creation

Blog Enhancement: Assisted in creating informative and inspiring blog posts and tutorials on candle-making, enriching their content library.

  • SEO Improvement: Enhanced website content to boost search engine rankings, attracting more organic traffic and increasing brand visibility.

Website Modernization

New Aesthetic Theme: Collaborated to implement a modern and visually appealing website theme, improving user experience and reflecting the creativity of their brand.

  • Technical Enhancements: Made subtle improvements to the website's code for better performance and functionality.
  • Upgraded Online Chat: Integrated an advanced online chat application to enhance customer support and real-time engagement.

Enhanced Email Marketing

Automated Campaigns: Improved email automation processes to strengthen remarketing efforts and nurture customer relationships, leading to higher retention rates.

Business Insights

Product Profitability Analysis: Provided tools and guidance to help them gain clearer insights into product margins and profitability, supporting informed decision-making.

portfolio.results

  • Sales Growth: Daily sales have approximately doubled, significantly boosting revenue and business growth.
  • High Marketing Efficiency: Maintained an impressive ROAS of over 800% with strategic marketing efforts.
  • Increased Customer Engagement: Enhanced content and support tools have fostered greater trust and willingness to purchase among customers.
  • Empowered Business Decisions: Better understanding of product performance has enabled more strategic planning and inventory management.
  • Positive Partnership: LaBottegadelleCreazion has expressed great satisfaction with our collaboration and the results achieved.

portfolio.conclusion

Our partnership with LaBottegadelleCreazion has been a rewarding journey of growth and innovation. By combining their passion for candle-making with our expertise in marketing and e-commerce enhancements, we've helped elevate their online presence and connect with a wider community of enthusiasts.